Your website is a place you can send people who are interested in your services to learn more. So often I hear people say “websites are a nice to have” or a secondary place they send clients who found them on social media. But your website is so much more than that!
Your website is a powerful marketing tool!
You can attract ideal clients directly to your website using SEO. You can pair that with strategies like Pinterest to increase your website traffic even more! But what you do with that traffic is what makes the biggest difference. This is what we call lead generation.
What is lead generation in digital marketing?
Lead generation is the process of attracting potential clients and capturing those leads (i.e. getting them onto your email list) so you can continue to connect with them. Once you have captured those leads on your email list – you can build a relationship with them, continue to provide value and eventually turn them into paying customers.
In this post, I’m sharing five lead generating ideas that are proven to work
- Add a high-value lead magnet
- Create a free email course
- Create free offers related to each blog post (blog post upgrade)
- Host a free webinar or workshop
Whether you’re running a coaching business, wellness brand, or service-based business. These aren’t just random tips; they’re strategic lead generation methods that fit right into your website and your marketing system.
If you have a website, I can’t express enough how important it is to use it as a marketing system! I will shout this from the rooftops all day! Use your website to attract ideal clients and capture them with email marketing!
You know you need a website for your business but you have no idea where to start?
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Add a high-value PDF lead magnet
This is probably going to be the easiest and quickest strategy for lead generation. You are going to create a free resource that your website visitors can sign up for with their email address!
You can create this pretty quickly! It can be something you are already using in your own business that your ideal clients might benefit from.
Here are some examples of a PDF lead magnet
- A checklist (i.e. everything you need to start your business)
- A mini guide (i.e “5 Steps to Start Your Blog”)
- A template (i.e. plug and play social media captions)
Why do lead magnets work? Research shows that lead magnets convert 20-25% of website visitors when the resource is specific and valuable! – Ian Brodie
I personally have a Website Content Roadmap PDF that works really well! You’ll see this linked above. The reason it works for my business is because it’s very specific and valuable for my ideal clients. Someone who wants/needs a website will benefit from a Website Content Roadmap.
And the best part is that with your Lead Magnet you are able to help people without them having to invest. Maybe some day they will be ready to invest and hire you. But until then, you are still helping them work towards their goals! It’s a win win!
Create a free email course
This is a great relationship-building strategy for lead generation. You can think of this as an extension to your Lead Magnet. Once someone signs up for your Lead Magnet – they are subscribed to your email list (they may need to confirm subscription depending on how you have your automations set up). From there you can continue to provide value directly in their email inbox!
A free email course is like stretching one lead magnet into a series of value-packed lessons. For example, an SEO checklist can be turned into an email course where you can share how to actually implement each item on the checklist.
Why this marketing leads generation strategy works:
Rather than delivering value one time, you’re showing up in their inbox consistently. You are building authority and trust over time. And this is how communities are built!
Create free offers related to each blog post (blog post upgrade)
If you are using blogging marketing as a part of your content strategy then this tip is going to really help you capture those leads!
Each blog post has the opportunity to show up in search results. Meaning every single blog post you write can attract organic traffic to your website! When a user makes a search query, the results that appear are related to that specific question. They might land on that one blog post on your website and never come across your website again. I mean, hopefully they do – but that’s not guaranteed. This is why it’s so important to have a strategy to capture leads on every single blog post.
When you create a free offer that goes hand in hand with a specific blog post – your reader is more likely to want to sign up for it. Because it’s directly related to what they are searching for. This is your blog post upgrade!
Here are some examples of a blogging marketing content upgrade:
You might have a blog post about “how to write your first blog post”. This can be upgraded to a “blog post outline template”. So the reader learns about how to write their first blog post in your post. But they can take it one step further and actually get that template to help them even further.
Or if you’re a nutritionist for example. You can have a blog post about “what types of food to eat for breakfast”. And your blog upgrade can be “5 easy to follow breakfast recipes”.
So you can see your blog post upgrade ends up being an extension of your blog posts.
Why these blogging upgrade strategies for lead generation work
Blog readers are already interested in your topic, so they’re more likely to opt in. In fact, 72.5% of marketers say blogging is more effective for lead generation now than before (Databox).
Host a free webinar or workshop (Educational Strategic Lead Generation)
I absolutely love this lead generation idea because it allows your potential clients to connect with you on a more personal level! It’s up to you if you want to do live webinars or pre-record your video. Either way, your ideal clients get to see and hear you talk about what you do best!
You get to provide value in a way that feels more intimate – building a lot of trust fast.
Some examples of webinars and workshops for lead generation strategies:
- You can do a journaling workshop if you’re in the wellness industry
- If you’re a social media marketer you can do a webinar teaching people how to creat a month of content in a day
- As a fitness instructor you can host a live fitness class
The possibilities are truly endless!
How to Make These Lead Generation Strategies Work Together
Here’s where the magic happens! Combine these ideas for lead generation to get the biggest impact. You don’t have to start off with all of them so you don’t feel overwhelmed. Start with one and continue to add on as it feels right to you!
Here’s what it can look like if you combine all of these lead generation strategies together.
- Add a Lead Magnet on all of your web pages
- Funnel those new leads into your free email course.
- Write a blog post and add a blog upgrade resource.
- Invite your email list webinar to build a deeper connection and sell your services.
Conclusion
There are endless ideas for lead generation, but the best results come when you implement multiple strategies. This way you are able to capture leads in different ways. Every website visitor is different and now you will have strategies that appeal to every one of them!
By layering these strategies for lead generation, you’ll start turning passive readers into warm leads and warm leads into clients.
Why do I love strategic lead generation? Because it isn’t about being pushy; it’s about creating cozy, aligned resources that bring the right people into your world.
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