In this post I’m sharing why I love designing health & wellness coach websites
The reason I started working with wellness entrepreneurs was because I personally connected with them on a deep level.
When I launched my website design business I wanted to help people who needed to live life differently. I personally suffer from chronic pain and having an online business made a world of difference in managing my pain levels. But I didn’t know how to help others who might suffer from chronic illnesses through website design until I started working with wellness entrepreneurs.
I found that building websites that truly represent your business helps you reach more people. This means I’m helping people who need to heal find the right person to support them. And with that mindset, I am helping people out there just like me, who need support and guidance to live a happy and healthy life. I’m doing it by helping you reach and guide more people with your health and wellness business!
I know marketing doesn’t always come easy to all health and wellness entrepreneurs
You know exactly how to help your audience. There are so many people out there who could benefit immensely from your services; but you might not know exactly how to reach those people. And that’s actually more common than you might think! Marketing your business online is a completely different aspect to your business from actually providing your services.
This is why I love working with wellness coaches
I want to help you get in front of the people who need your services. Website design is the service I provide but working with you is so much more than that! It’s about building a soulful place online that reflects your passion, purpose and vision with your community. We use your website to build trust, connection and alignment with your audience.
If you’re a wellness entrepreneur and would like to collaborate on an aligned website for your business; book a free consultation. I would be honoured to bring your vision to life!
You know you need a website for your business but you have no idea where to start?
Don’t worry, I got you!
Sign up below to download your FREE Website Content Roadmap to get started!
Shared values make our collaboration soul-aligned
As an online coach you’re providing intimate services to your clients. When someone hires you as their coach; they’re hiring you because they connect with you. I’m sure I don’t need to tell you this but connection is such an important part of marketing your services. It’s what converts people into paying customers.
Having a website that can attract your ideal clients and connect with them on a deep level is going to be so powerful for you. Understanding this is what makes a soul-aligned collaboration for us!
Not only do I want you to attract and convert the right clients, I want you to do it in a way that feels aligned with who you are! I love working with wellness entrepreneurs because we share the same values:
- intentional living
- holistic success
- slow marketing
We have a mutual appreciation for calm, cozy and grounded design and marketing.
And aside from the design or marketing aspect, I just want you to be able to help the people who need it! Having been one of those people who really needed guidance when I was struggling the most with chronic pain; I really hope the people you can help find you because you really can make a difference in their lives.
Your health and wellness business deserves a thoughtful and strategic design that feels good to your ideal client’s nervous system.
When your ideal client finds you online they should feel connected to you. Your website should draw them into your world with clear messaging and images that resonate. I’m sure you know how important branding is; it really will help website visitors immediately build a connection. It’s like when you walk into a store where you connect with the vibe. But even a strong brand can’t help your website convert if the messaging and client journey isn’t clear!
Your website copy is going to be extremely important in the wellness space because your words will need to resonate with your audience. But you don’t want it to be over complicated! Your copy should connect and convert; clear, simple and strategic.
Simplicity feels good to your nervous system. Your ideal client should not have to feel frustrated or confused when navigating your website. It should feel like you’re holding their hand and guiding them to take the next step!
Avoid generic or over complicated designs
A customized website is going to help you stand out! That does not mean you have to purchase a completely custom website design package. I do offer VIP design days where clients choose a template I have already designed and I update it with your brand and content. It’s a great way to have a customized designer website without the designer price tag!
My website design approach for health and wellness entrepreneurs
- Building trust through intentional website copy
- Use calming images that feel good to your visitors nervous system
- Soft selling with clear CTAs (call to action)
- Easy to navigate user experience
- Storytelling that feels personal and real through blogging
Here’s a health & wellness coach website template I designed for a VIP Design Day Service. This template can be customized for your business – with your branding, copy and images – in just one day!
Book a free consultation to see if a VIP Design Day is right for you!
I love bringing your unique vision to life by translating energy into design
Each and every health and wellness business is so unique! Whether your focus is to build a personal brand or not, as a coach your personality does bring a unique energy to your business. It’s the feeling your clients get when they communicate with you or engage with any of your content!
The flow of your website is going to be designed in a way that reflects this energy through:
- A strategic website design layout
- Your brand colors and fonts
- And your website copy
I provide copy writing guides that include prompts to help you write your own copy. Of course you can hire a copywriter but that’s optional! Most of my clients write their own copy using my copywriting guides which are designed to help you clearly convey your message.
My goal is to design your website for ease and expansion; to help you grow your health and wellness business without the hustle!
Your website is always going to evolve as your business evolves. Starting with a design that truly reflects your business is going to build a solid foundation that you can continue to add to! I design my client websites on a platform called Showit. It’s a website builder and hosting platform.
Showit is a great platform for wellness entrepreneurs because it gives you the space for expansion. It’s really easy to use and update after the initial design is complete. I provide training videos so you can navigate the design app and make changes yourself without having to hire a designer every time you want to update your website! This gives you the freedom to grow your online presence as you and your business grow.
Setting you up for long-term success
This part is completely optional but also extremely helpful if you want to grow your business! It really depends on what your business goals are and what you want your website to do for your business.
Your website is a powerful marketing tool! It can appear in Search Results when your ideal clients search for your services or content related to what you offer.
So far we have talked about your website itself without talking too much about SEO or Blogging. But if you do want to use your website to attract your ideal clients (which I think is a missed opportunity if you don’t), then you should invest in SEO and start blogging. I won’t go into detail about these two topics in this post as there’s a lot I can share about them. If you want to learn more; here are some helpful posts:
- 7 Benefits of Blogging for Small Businesses
- Digital Marketing for Introverts: A Guide to SEO, Blogging and Pinterest
A well designed website paired with SEO and blogging build a sustainable business model
When you have a website that’s designed with:
- Copy that connects and converts
- Clear call to actions
- A design that reflects your brand
And you pair it with SEO and a blogging strategy you are creating a long-term marketing system! For anyone who’s not familiar, SEO is Search Engine Optimization. It’s the process of optimizing your web pages to appear in search results. This means the people who find your website through search engines, like Google, are actively searching for your services/content. Meaning, they’re already warm leads; they’re interested in what you’re offering!
This is why marketing with your website is such a great strategy to grow your audience. The people who find you through your website are not random. They’re not just finding your content on a social media explore page; they’re actually searching for your content.
Adding a blogging strategy creates even more opportunity for you to rank in search results. Every single page you have on your website/blog has the opportunity to appear in search results. The more content you write and post the more chances of your ideal clients finding you. Not only that, you’re creating valuable content that will help your clients until they’re ready to actually invest – this is a really great way to build trust!
An SEO optimized website + your blog blog posts can continue to bring leads to your business for years to come! And that’s how you build a sustainable business model.
Ready to design your soul-aligned website?Ready to create a website that reflects your purpose?
Book a free discovery call and I’d love to chat about how I can support your business!
You’ll also love…
Sustainable Website Marketing Strategies for Freedom-Loving Entrepreneurs
7 Benefits of Blogging for Small Businesses
Why marketing with blogs is the best strategy for introverts
Digital Marketing for Introverts: A Guide to SEO, Blogging and Pinterest
