In this post I will share 7 benefits of blogging for business
If you get me started on this topic, I swear I can talk for hours about the advantages of blogs for business. But I have broken my reasons down into 7 simple benefits! Starting with one of the most important things you need in order to have a successful and sustainable business:
Consistently be attracting small business leads.
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1. Build a consistent flow of lead generation for small business
I’m sure we can all agree that consistently generating leads for your business is one of the most important things you can do as a small business owner! We don’t have the benefits that big brands do. At this point, Nike does not have to work as hard to attract leads, people come to Nike on their own because it’s what they want. When you’re a small business, your people might not even know you exist, yet! Our goal is to make sure you get in front of our people and one of the best ways to do that is with your business blog!
Having a blog for your business is significantly going to increase the number of people that visit your website. You are sharing content and answering your users questions with each blog post. The more posts you have the greater the opportunity is that one of them will match a search query made by your ideal client!
Each person who visits your blog has the opportunity to convert into a lead. And not just any lead, a qualified lead! This is so important because as a business you need to attract people that actually want to buy from you. Your blog will appear in the SERP (Search Engine Results Page) when a user makes a search related to your blog content. This means they are actively searching for what you’re selling! Leads cannot get more qualified than that my friend!
Be sure to capture those small business leads
Just because someone landed on your blog once doesn’t guarantee they will find it again. Not because your blog isn’t going to show up again in Google results. But for any number of reasons…
- They might not make a similar search again
- Or maybe they found and connected with a competitor
What we want to make sure is to capture those qualified leads as soon as they land on our blog.
The best way to do this is by getting them onto your email list! On each blog post you should be adding a freebie offer that lands them onto your email newsletter. Your free offer should be related to your services. This ensures they are actually interested in your services and may want to invest some day. From there you can continue to nurture those leads through email marketing!
2. Blogging has a snow-ball effect
Here are 2 things I know when it comes to your blog:
- It takes a long time for your blog to start picking up traffic
- When it does start to grow, it has a snow-ball effect.
If I’m being perfectly honest, blogs can take anywhere from 6-12 months of consistently posting to actually start attracting traffic. Which can be quite tough because you’re putting in a lot of work but you’re not seeing immediate results. It’s a content marketing strategy where you really do need to trust the process. It’s also so important to stay consistent!! Please do not give up if you don’t see results after 6 months, keep going! You will see results we just can’t guarantee when that will be!
But when you do start attracting traffic to your blog, it will have a snow-ball effect. It will be like a hockey stick on a graph! You’ve been posting regularly and maybe not seeing too much traffic but then it will all of a sudden start to pick up! And it will continue to grow for years to come! Of course you want to keep posting even when it picks up and go back and update old posts to make sure they are still relevant!
3. Blogging for small business builds trust with your audience and community
Each blog post you write should be answering a specific search query. When an ideal client has questions related to your services/products they look for the answers on Search Engines, like Google. When they ask the question in the search bar, Google shows the results that it thinks matches and will answer that question.
Google’s goal is to provide its users with the most relevant and reliable information.
This means it’s not just important to put out as many blog posts with as much information as possible. This means you need to post highly valuable content that really does answer the user’s question. This helps the user stay on your blog post longer since they’re actually consuming the content. Which shows Google your post is helping the user and boosts your SEO the longer they stay on the page. It also builds trust with the reader. If you’re helping them, and you have related posts linked within that blog post they land on, they might continue browsing! And then they might just end up on your email list and this is how you start to build a community that trusts you and views you as an authority.
4. You will have a greater ROI with your content creation
I had mentioned earlier that it can take up to 6-12 months for your blog to start showing up in SERP (Search Engine Results Page). Some people think that’s a long time, others aren’t phased by it. What I encourage you to think of are your long term goals with your business. If you’re planning on being in business for years to come then 6-12 months really isn’t all that long in the grand scheme of things. Think long term marketing with your blogging strategy vs short term results.
Even if a blog post takes months to start appearing in SERP, it’s going to continue to perform for years to come. A post you make today might continue to bring you qualified leads 2 years from now! That, my friend, is a great ROI (Return on Investment). The return of how long a piece of content will perform for you with your blog post compared to creating social media content is mind blowing!
Let’s compare an Instagram post vs a Blog post:
- The lifespan of a post on Instagram is approximately 48 hours.
- The lifespan of a blog post is approximately 2+ years
I don’t know about you, but I would way rather create content that isn’t going to die within 2 days!
5. You’re creating content on a platform you own
Your blog is a part of your website which you own. You can have your website and blog published for as long as you want. Or you can choose to unpublish it at any time and take it off of the internet, if you wanted. The point is, it’s all in your control. You own your website and your blog, no one can take that away from you!
You do not own social media platforms like Instagram, Facebook or TikTok. If Zuckerberg chose to pull the plug on Instagram it would be gone. Your profile, your content, your followers and likes. People get hacked all the time on Instagram. I’m almost embarrassed to admit it but I got hacked on Instagram! It was for a work account when I worked for L’Oreal Professionnel so I wasn’t too upset about it. But just like that, one day it was taken over by some hackers and I had no access to it…
6. You get to share your knowledge and expertise in long-form content format
What is long-form content? Let’s compare:
- Long-form content is a piece of content that fully answers someone’s question. This can be a Podcast episode, a YouTube video or your Blog post. You’re providing high-value content that provides the user with all of the information they’re looking for (for a specific question).
- Short-form content shares a little nugget about a subject. Think about TikTok or Instagram reels, posts or even captions. You can’t really get too deep with an answer because it’s content that users want to quickly consume. They’re okay with getting a little info and moving on to the next video, etc.
If you enjoy educating or you want to be seen as an authority in your industry; long form content really gives you that opportunity. Share what you know, it’s really fun, it helps your people and it builds your authority.
7. It’s easy to re-purpose
You can really get the most bang for your buck with each blog post by repurposing it! You have already spent time writing your post. Why not distribute it on multiple channels?
Each blog post can be repurposed into:
- 4-5 Instagram posts + captions
- TikTok videos
- 10+ Pinterest pins
- A YouTube video
- A Podcast episode
Disclaimer: I don’t encourage you to do all of this! I recommend picking one form of online marketing and sticking to it until it’s working and it becomes a routine. Then feel free to add on as needed!
I hope these tips on blogging for small businesses were helpful to you! Be sure to sign up for my email newsletter to get similar content delivered directly to your inbox!
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