In this post I am sharing my personal journey of becoming an SEO Strategist for Introvert Entrepreneurs!
When I started my business as a website designer, I really had no interest in learning SEO. I loved designing websites and thrived from the creativity! The SEO and analytic side didn’t seem too interesting to me. However, the more I worked with women entrepreneurs the more I felt like something was missing. I felt confident designing websites that reflected their brand and business. But I knew the website could do so much more for my clients!
And you know how I knew? Because my own website was doing so much more for me! This is my story of quiet (introvert friendly) growth, sustainable marketing, and helping others build freedom-filled businesses — without the pressure to always be on or feel the need to show up every-single-day!
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My journey started with designing aligned websites for female entrepreneurs!
I was introduced to website design in 2020! I had purchased a Squarespace template and had so much fun redesigning it for a different business I was starting. That business didn’t work out for reasons that will take a very long time to tell; I’ll save that story for another day! But I have always believed everything happens for a reason. The only reason I even designed a website back then was for that other business, without it I would never have thought about it.
I absolutely fell in love with the design process. I decided to learn website design and start providing it as a service! I initially started with Squarespace since that’s all I knew at the time. I quickly learned about Showit and honestly never looked back!
Showit allowed me the creative freedom and flexibility to truly bring my clients dream website to life! It’s an easy to use platform as well so my clients can update and maintain their site if they don’t want to pay for updates. It doesn’t require code so that’s always a bonus for small business owners; you don’t have to worry about paying someone to fix the code if it breaks or to update it, etc.
Right from the beginning I loved working with wellness entrepreneurs and coaches! I believe in the value you provide and want your ideal clients to find you. I really believe that wellness entrepreneurs and online coaches can make a big difference in people’s lives. And with website design I was able to help those business owners reach their ideal clients so they could help them.
The turning point for me: Realizing design alone isn’t enough to attract leads
I will say, this seemed to bother me more than it did my clients! A lot of my clients at the beginning were newly launching their businesses. The purpose of their website was to share information and have a booking form. My clients weren’t thinking of their website as a marketing tool. And to be honest, in the beginning, I wasn’t thinking of how valuable their website was to marketing their business!
And to be fair, I’m not just talking about my own clients. This was what I saw across the board! No matter who the designer was that launched a website; a lot of business owners would just let it sit there and collect dust. Maybe they were using the booking form and having a website made their business feel legit. But I saw that there was a huge missed opportunity here.
Websites can attract your ideal clients and bring in continuous leads to your business. I know, not everyone wants to use their website to market; which is also fine! But I felt there needed to be awareness around using your website to attract traffic and leads so you can grow your business!
The Social Media trap and the powerful realization that pushed me to becoming an SEO Strategist
I, personally, was becoming increasingly irritated by the narrative that you have to use Social Media to grow online. It was everywhere; $10k months through viral content, share your personal life to attract your ideal clients through authenticity! It was a lot! And I even fell into the trap!
Listen, I know Social Media is an amazing marketing tool and I know it’s worked for so many business owners. But I wasn’t like those business owners! I didn’t feel comfortable sharing every part of my day. I didn’t have the energy to show up daily on stories. I felt exhausted and overwhelmed trying to create more and more content to compete with the algorithm.
I was an introvert trying to keep up with all the extroverts; and it burnt me out! It didn’t feel good and I would stop showing up for my own business! This is when I finally took the time to reflect and listen to what I already knew and wanted for my business. To block out all of the noise! My journey to becoming an SEO Strategist came from me wanting to solve a problem for myself and those like me! Introverts who have the right to grow online in their own way!
I knew an SEO optimized website and a blogging content strategy would attract my ideal clients by increasing traffic and leads. From there I made it my mission to support my clients even further! Help you create a SEO strategy that works and create a content marketing plan so you can continue to increase organic traffic to your website!
If you’re a fellow introvert, join me in embracing SEO as an introvert-friendly marketing strategy!
I always knew SEO and blogging was the best way to organically attract clients online. But like I said, I was distracted by shiny object syndrome on socials! But I was drained! None of it felt aligned and my energy was zapped!
That was it for me, there was no turning back! I had figured out how to grow my business in an introvert friendly way and I had to start sharing it! What started off as a website design business turned into a website design, SEO strategy and Blog content marketing business.
It’s honestly the perfect way to show up online as an introvert! You can comfortably write your posts from your couch or your bed. Or from a cozy coffee shop if you’re feeling up for it! And feel confident knowing your content and website will continue to bring you leads while you sleep!
From Showit Web Designer to SEO Strategist: I started blending design with strategy and content marketing
When I first started offering SEO Strategy; I went back and worked with previous clients whose websites I had designed. I was able to increase their website traffic by implementing SEO. From there, I started sharing Blogging strategies with my clients and audience!
Here are some wins from a past client
The clients I work with now and how I help them!
I always found it hard to “niche down” because no industry felt like the one for me. But when I became an SEO content strategist I realized that my niche isn’t an industry. My niche is the type of woman who wants to grow an online business without becoming an influencer first. I always say introverted entrepreneurs which is accurate. But you don’t have to be an introvert to not want to dance on TikTok in order to grow online!
This work matters so much to me because I wish I had someone teach me these strategies when I first started. I wish I didn’t spend so much time trying to keep up with extroverted strategies. I was trying to be someone I wasn’t, not personality wise but energy wise; I just couldn’t keep up!
And I know there are women out there just like me who feel the same way! And that’s why it’s so important for me to share what I’ve learned over the years. How to build a cozy and intentional business that works long-term!
Our goal if we work together: building a quiet kind of success
I have been able to grow my online presence by 550% by implementing an SEO strategy and consistently blogging twice a week. I did this all while staying in my pajamas, comfy and cozy on my couch; no dancing or trying to keep up with trends! I did this in a way that feels good to my nervous system and aligned with my energy.
And I’m so happy that I can now offer all of this to my clients! Some people only want website design and there’s nothing wrong with that. I love working to bring your vision to life however that may be. But if a client ever wants to grow their business with their website I can help them do that
I encourage you to sit down and really think about what feels good to your nervous system. How do you want to run your business? How do you want to show up? What do you enjoy doing when it comes to marketing?
There’s no right or wrong platform to market your business online. There are just some strategies that will work for your energy and others will feel overwhelming. Learn what works best for you; not just what has worked for others.
If you want to launch a website and implement these strategies I would love to connect with you! You can either:
- Book a free consultation to chat and see how I can support your business
- Join my email newsletter where I share inspiration and strategies to support introvert friendly, cozy businesses!
You’ll also love…
Why I Love Designing health & wellness coach websites
How to Create a Website Content Strategy That Works While You Sleep!
Tips For Introvert Networking: How To Make Connections Online
My Quarterly Blog Planning Strategy as a Business Owner
Can You Be a Successful Entrepreneur If You’re an Introvert?
