In this post I share how to build a business as a Projector Human Design type.
Having your own business as a Projector type is honestly such a freeing feeling (if you do it right!). Especially having an online business where you can really honour your energy and work on your own terms!
From personal experience, I can say – running a business as a Projector Human Design type can feel both exciting and overwhelming. We’re different from other Human Design types. Projectors are not meant to constantly hustle or operate with unlimited energy. Instead, your strength lies in your ability to guide, see the bigger picture, and help others use their energy more efficiently.
Disclaimer: I do want to mention – I am not trained in Human Design and my advice is from personal experience. I do not claim to be a Human Design expert so please do your own research as needed!
In this post, we’ll explore the Projector Human Design system
- We will touch on how the Human Design system works.
- Why traditional business advice doesn’t always work for the Projector design
- And practical ways you can build a business that supports your energy instead of draining it.
What shifted for me when I learned I was a Projector type Human Design
I happened to come across a Podcast episode where they were talking about Human Design. It was this episode on the Goal Digger Podcast by Jenna Kutcher: How to Get Less Resistance and More Ease in Your Life and Biz. She interviewed Human Design expert Jenna Zoe and I connected with the concept of Human Design immediately!
HD was something I had heard about on social media before but I never really paid attention until I listened to this episode. I checked what my Human Design was immediately and learned that I am a Projector type. And when I paid attention to what she shared about being a Projector I can honestly say I felt relief!
I felt relieved that it was okay that I wasn’t like everyone else! I would always compare myself to others, I would try to show up like other Entrepreneurs or even just keep up with them. And I would always end up feeling burnt out, overwhelmed and, quite frankly, pretty sh*tty about myself.
I started to listen to so many more videos and interviews of HD experts talking about the projector human design type. And the more I learned about it the more I resonated with it. It felt like a permission slip that I could finally be myself without guilt for not showing up like others. And that’s what I hope it can be for you! Permission to just be yourself! Show up as you and not anyone else. Find your right people to work with and enjoy how you spend your days as a business owner!
You know you need a website for your business but you have no idea where to start?
Don’t worry, I got you!
Sign up below to download your FREE Website Content Roadmap to get started!
What is the Projector Human Design Type?
Well, according to Wikipedia “Human Design is a pseudoscientific new age theory and practice described as a holistic self-knowledge system.[1] It combines astrology, the Chinese I Ching, Judaic Kabbalah, Vedic philosophy, and modern physics.” – Wikipedia
It’s a system that helps people understand how their energy works. How they are uniquely designed to show up in the world. How to use their specific energy, make decisions and more which I will not get into because I am not a Human Design expert…
What I do know is there are 5 different Human Design Types:
- Manifestors
- Generators
- Manifesting Generators
- Projectors
- Reflectors
The Projector Type Human Design
The Projector type makes up approximately 20% of the population. Unlike Generators (the builders) or Manifestors (the initiators), Projectors are here to guide and direct. Our energy works best when we are recognized and invited, rather than trying to push or force our way into opportunities.
Knowing that the way we, as Projectors, succeed in business is by attracting opportunities vs. forcing them is what I really want you to take away from here. That was something I personally struggled with – I was focusing on marketing strategies designed for other HD types. I tried cold outreach through emails, DMs, etc. I tried to show up daily on socials which was so far against my energy type that I would crash and get so overwhelmed and burnt out.
When I realized I could market in a way that feels aligned and attracts the right clients it took so much pressure off! It kind of reassured me that I was right about the way I wanted to market my business. I do focus on blogging and Pinterest. I always knew I wanted those two strategies to be how I attracted clients but I would get distracted by shiny object syndrome. Specifically by other energy types who shared their results from social media on Instagram. I would think I needed to do what they were and it never felt right.
Our Energy as a Projector Human Design
“Unlike Generators or Manifesting Generators, Projectors do not have a defined Sacral Center, meaning they do not possess a consistent source of energy. Instead, they have an inherent capacity to absorb and manage the energy of others.” – aHumanDesign.com
Not only are we meant to market out businesses in a way that’s naturally attracting people; learning how to manage our energy is just as important! This was another aha moment for me. The reason I was feeling so burnt out trying to keep up with other energy types was because it was so out of alignment with how Projectors energy works.
As Projector types we don’t have endless energy and it doesn’t get restored by doing more. We need to schedule time to rest, recover and rejuvenate. When we realize that rest is productive as a Projector – it really takes the guilt out of resting! You need to rest just as much as you need to work.
Key traits of the Projector Human Design type:
- Highly perceptive, with the ability to see others clearly
- Not built for long hours of constant work
- Thrive when they wait for the right invitations
- Natural leaders and guides, not “doers” of all the tasks
Why traditional business advice doesn’t work for Projectors
First off, as a society we have been programmed to function in a specific way. We are taught to work Monday-Friday, 9-5. You’re supposed to work 8 hours a day 5 days a week.
When I first started my business I wouldn’t feel like I worked enough unless I was working 40 hours a week. Like I would rather sit there and dabble at something for a few extra hours so I could make up the 8 hour day. This made me feel like I was deserving of my clients and that it was the only way to be successful. It’s so backwards! I don’t think I’m alone, so please comment if you have felt the same way! Now I have learned that it’s more productive to work 4 hours where I’m actually getting stuff done vs working 8 unfocused hours.
These past few years we have seen people pushing the idea of hustle culture in online businesses. The idea of doing more: post daily on social media, launch new offers every month, work long hours to “make it.” For a Human Design type Projector, this advice can quickly lead to burnout.
Projectors don’t have the same consistent energy supply as Generators.
Instead, success for Projector types comes from:
- Conserving energy by focusing on fewer but more aligned tasks
- Creating content that resonates, connects and draws in your ideal clients
- Building recognition in your niche instead of chasing clients
- Collaborating with the right people who value your guidance
How to build a business as a Projector Human Design Type
I want to share some strategies to have a sustainable business as a Projector because it’s so personal to me. I am a Projector when I recognized and understood that it really helped take a lot of pressure off for me; and I hope it can do the same for you! Even if you don’t currently feel pressure it’s always good to continue to stay aligned with your energy. These tips will help you do just that!
Here are practical strategies for building a sustainable business as a Human Design type Projector:
1. Create spaciousness in your schedule
As a Projector type, your energy ebbs and flows. Give yourself plenty of rest and downtime to recharge. I recommend even scheduling in time to rest. You can block off time between meetings in your day or even block off full days throughout your week. Figure out what works best for you and do that, there’s no right or wrong.
Something that’s helped me a lot has been detaching from the traditional Monday to Friday schedule. I work throughout the entire week and take days off as needed. So sometimes I will work on weekends but take week days off. Sometimes our energy burns out without warning, we can’t always anticipate it. This is when it’s good to have that extra time in your calendar to rest when needed.
2. Focus on recognition & invitations
Your success grows when people recognize your value. Share your expertise through content (like blogging, YouTube, or email) so your audience naturally invites you in instead of you having to chase them.
Don’t focus on trying to keep up with others, take your time and create valuable long-form content. Content that really helps your ideal clients. This builds trust and your community over time. And when these people are ready to invest – you will be top of mind!
3. Prioritize services that are aligned with your energy
Instead of offering services that require constant hands-on energy, consider business models that allow you to guide and direct. Here are some ideas:
- Strategy sessions
- Group programs
- VIP days
- Courses
Think about ways you can provide more value while using less energy. This is one of the reasons I started offering VIP Design days where I launch a website in a day. There are a lot of benefits for my clients here as well: they get personalized attention for a full day, a designer website for a lower price ticket than a custom website, etc. But it also helps me provide the best service that I can without getting burnt out – it’s a win win. Brainstorm different ways you can do this within your own business!
4. Redefine what it means to be productive
Success doesn’t mean constant action. As a human design type Projector, your “work” is in seeing, guiding, and sharing insight. It’s not the more you do the more productive you are. Think about doing tasks that actually make a difference and then creating time and freedom to rest and just enjoy your life!
This is probably the hardest thing to wrap our minds around. From a young age we are programmed to think we need to work more hours in order to earn more money. Or if we aren’t hustling then we aren’t providing as much value. I can’t speak for you but that’s definitely how I used to feel.
It’s time to reframe your mindset. As Projector types we do not need to work harder or longer. We just need to provide consistent and valuable content that attracts the right people. This brings them into our world and then they are able to contact us – the invitation.
How I run my business as a Projector Human Design:
There are two parts I want to focus on here:
- Marketing and attracting the invitation
- Providing services to manage my energy
1. Marketing and attracting the invitation
I focus on creating highly valuable, long-form content that is targeting my ideal clients through SEO. I have built an SEO optimized website and I wrote two blog posts a week to continue to grow my SEO and attract clients.
By creating blog posts that share valuable information I am bringing the right people into my world. I have free offers, that also provide value, that I add to every single blog post – building my community.
I also market my blog on Pinterest to get more eyes on each blog post. This is bringing people who would benefit from my services into my world. But I’m not forcing anything, just showing up consistently and hopefully helping all of you in some way!
When my readers join my email list, I consider this the invitation. They have said yes to hearing more from me. I share all of my blog posts to my email list so they can read what will help them and don’t have to read what doesn’t resonate. I do share my availability for Website Design and SEO services or VIP Design Days so they can hire me if and when they’re ready!
2. Providing services to manage my energy
As I mentioned earlier I have created a service, VIP Design Day, to honour my Projectory energy. I absolutely love creating SEO and Custom Websites however there’s a limit to how many I can manage without feeling burnt out. Having my VIP Design Day service allows me to take on more clients without feeling overwhelmed.
The process is extremely streamlined:
- My client secures a VIP Design Day
- They pick a website template I have already designed
- I send over a Shared Google Folder that tells them how to gather all of the content I’ll need (this includes copywriting guides so my clients can write their own copy!)
- When their VIP Design Day comes I design and launch their website!
It’s a service that feels really good to my nervous system but also is very relaxing for my clients. They get to spend a day, cozy and cuddled up – they can even binge Netflix if they want! I just need them to be available for edits throughout the day. And then it feels so productive when we launch a full website by the end of the day!
Common challenges you might face as a Projector Type (and how to overcome them!)
Challenge: Feeling unseen or overlooked
Solution: Share your perspective consistently through a blog, podcast, or long-form content so the right people recognize your expertise.
Challenge: Burnout from trying to keep up with other types
Solution: Honor your natural rhythms. Build rest into your workflow.
Challenge: Doubting your value because you’re not “doing enough”
Solution: Remember, your worth lies in guidance and clarity—not output.
Building a business as a Projector Human Design type
Building a business as a Projector Human Design type means rewriting the rules of success. Instead of trying to match the energy of other types, you create a business that honors your unique gifts—guidance, vision, and wisdom.
When you align with your Projector design, you’ll find that your work becomes lighter, your impact grows, and your energy is preserved to do the things you love!
If you’re a Projector ready to design a business that works with your energy (not against it), I’d love to help!
- VIP Design Day
- Website Design and SEO
- Or get started with my FREE Website Content Roadmap
You’ll also love…
7 Ways To Protect Your Energy As A Projector in Human Design
Content Marketing as a Projector in Human Design
Why Introverted Female Entrepreneurs Need Websites That Do the Talking
Why Introverts in Business Make Amazing Entrepreneurs (Even If You Hate Selling)
