Do you Really Need a Website for your Business?
If you don’t have a website for your business you might just be passing on potential clients.
Websites are the digital front door of your business! With everything moving to digital, from e-comm to booking services online, I would argue that there couldn’t be a better time for you to shine online!
You know you need a website for your business but you have no idea where to start?
Don’t worry, I got you!
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The importance of an SEO optimized website
If you don’t have an SEO optimized website for your business that can be found on google then you might just be missing out on being discovered by your clients.
The days of in-person, word of mouth marketing are not dead by any means. I believe it’s still one of the best ways to build client loyalty and easily book ideal clients once you get the ball rolling. But just ask yourself, what’s the first thing you do when a friend mentions a business they absolutely love? You Google it! Always, always, always!
Of course, social media platforms are also a great way to look up a business. Sometimes I even search the business on IG first. The problem however is that if you want to be promoting yourself online, social media can be an uphill battle. Social media is a great place to build a portfolio to showcase your work and grow a community. But we all know that with the ever changing algorithm we are so NOT in control of who actually sees our work. And also, even if you get someone to land on your Instagram page, if they want more information they’re going to scroll right back up to that link in bio to check out your website!
I cannot even express how important it is for you to have a website that represents your brand and provides your customers with more information. And not only that, once they’re on your website – you can guide them through all of the steps to learn more about you and then book with you (or buy from you).
Now you might be wondering…
How can my website help my business?
Save time!
This is HUGE for business owners. You have SO much to do already (ahem, run your business) and the last thing you want to do is spend time on tasks you can streamline.
For example, do you have a portfolio? Do clients ask to see this portfolio? They can view this directly on your website without you having to take extra time to walk them through it.
What about booking with you? Imagine never having to message back and forth until you find the date and time that works for both of you. Just send over a link and they can book their own appointment, no muss no fuss! Your clients can easily view your calendar and book with you IMMEDIATELY! How magical?
Or do you have multiple clients asking you the same questions? Make a blog post about it and direct them all back to it any time they inquire – get more clicks and educate your community! Honestly, it’s a no brainer!
Get discovered
This past decade has been taken over by social media. It’s amazing in so many ways. I can’t argue with the fact that it has grown and exploded businesses in ways that we couldn’t do before. But the thing is that we don’t own those platforms. This means we don’t control who sees our posts and we don’t control when our accounts might be canceled for whatever reason.
Don’t get me wrong, I love social media (also sometimes hate – that’s normal right?) but I want you to be in control of your online presence because your business deserves it! So instead of keeping your fingers crossed that the algorithm works in your favor and your posts get seen by your followers, you can focus on Search Engine Optimization. SEO helps your website show up in Google search results when your clients are actively looking for your services.
If you want to learn more about how SEO can grow your business read my blog post: Blogging for your business: How to use SEO to grow your business
Once you have a website, you don’t need to push ads to get people to it. You just need to create useful and meaningful content that your clients are looking for. Using blogging to increase your SEO may take some time – I recommend minimum one blog post per week consistently! But when things get rolling it will be worth the time spent.
Sell your services or products ANYWHERE, ANYTIME!
I personally realized the power of selling online during the very first Covid lockdown in March 2020. I was working as a Business Consultant/Professional Development Coach for L’Oreal Professionnel with salons across BC. When the lockdown happened salon owners had two choices. Get a website and sell online or wait until they can open their doors and sell ASAP. (It was a very stressful time, so I totally understood when business owners did not want to show up online and needed space to focus on self care).
Of course people were already selling online pre-covid. But this time it really exploded the online industry. It forced people to pivot even if they hadn’t been planning on it.
The growth in business for the entrepreneurs that made this shift was UNLIMITED! Seriously, I saw salon owners grow their client base from small town local clients to nationally selling their products. Those clients from Toronto buying from a small business in a small town in BC could have bought the same products from a salon down the street. But they connected with this particular owner because of her online presence!
These are just a few reasons you need a website for your business! And to be honest, not just a website you throw up to check it off your to do list. But an SEO optimized website that attracts your ideal clients and gets you ranking on Google!
If you want to chat more about a website and SEO strategy for your business book a free consultation! I would love to see how we can grow your business together!
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