5 Ways to Market Your Online Business

Have you been day dreaming about launching your online usiness?

Or maybe you’re just craving to make a change in your lifestyle. You don’t want to be working a 9-5 job that doesn’t make you feel like you’re making a difference. That doesn’t align with your lifestyle and doesn’t give you purpose?

I was in that same place, both of those places actually…

I was in an unfulfilling corporate job that honestly kind of took over my life. After work there wasn’t much time left to spend with the people I loved or to do the things that I wanted to on my time off. All because I was so busy working, that when I did get time off, I was exhausted!!

And then I discovered the world of Online Business

It took me maybe two years of having discovered the online business world to realize that “hey, I could do this too”

Deciding what business to start and what service to provide is one thing. But learning how to market your online business is a whole other thing!

I didn’t go to school for marketing, or business. But I have learned a lot over the years from successful online business owners through doing research, listening to podcasts, taking courses and investing in coaching.

Everyone is different and the ways I enjoy marketing may not be the way you would enjoy marketing. The beauty is, you get to choose how you want to market your online business. And decide which platforms you want to use.

Let’s look at 5 different ways you can market your online business

I’ll be sharing how to market your business on the following platforms. Along with the statistics all small business owners should know about each of them.

Facebook
Instagram
Blog
YouTube
Podcast

I’ll be sharing one more bonus platform on top of these which is Email Marketing! I’m keeping this separate than these 5 strategies because I believe all of those platforms should lead to growing your email list.

Facebook

How to use Facebook to market your online business:

Organic text, photo or video content
Paid or “boosted” text, photo or video content
Facebook stories and reels
Facebook ads
Facebook Groups
Contests and giveaways
Facebook messenger chatbots or auto-responders
Influencer marketing campaigns

Hootsuite

Facebook Statistics all small business owners should know

Facebook has 2.91 billion monthly active users
36.8% of the world’s population use Facebook monthly
79% of monthly users are active daily
Facebook is the favorite social platform for the 35-44 age demographic
People spend 33 minutes a day on Facebook
People are 53% more likely to buy from a business using live chat
The average organic reach of a Facebook Page post is 5.2%

Hootsuite

Instagram

How to use Instagram to market your online business:

Optimize your Instagram profile
Create your Instagram content strategy
Use Instagram hashtags
Publish Instagram stories
Turn Instagram Stories into highlights
Set up an Instagram shop
Run an Instagram contest
Use Instagram Automation
Use Instagram Reels
Work with Instagram Influencers
Use Instagram ads

Instagram Statistics all small business owners should know

Nearly 11% of US social media users shop on Instagram
130 Million people tap on IG shopping posts every month
People are using IG earlier in the buying cycle, with 81% using the social media platform to research products and services
80% of Instagram users follow at least one business profile, and 72% of users say they’ve purchased a product they’ve seen on the platform
Around 62% of people say they have become more interested in abrand or product after seeing it in an Instagram story

Shopify

Blogging

How to use blogging to market your online business:

Know your audience and write for them
Categorize and tag your blog posts
Create a content calendar to stay on schedule
Do keyword research to optimize for SEO
Write valuable and informative content
Break up your text with images and videos
Set up Google analytics and monitor your websites performance
Repurpose and refresh blogs to ensure they stay relevant

Propelrr

Blogging statistics all small business owners should know

77% of internet users read blogs
It can take between 3-4 hours to write a blog post
2164 works is the median length of blog posts in 2021
At least 54% of Fortune 500 companies have a blog
Almost half of all internet users take the opinions of bloggers and vloggers into account
Blogs are the 2nd most common form of media used in content marketing
Articles including H1, H2 or H3 headers have a higher performance for SEO
70% of consumers prefer blog posts to ads
Blogging can help your website get up to 55% more visitors
Having a blog can increase your ranking potential by 434%

Blogging Wizard

YouTube

How to use YouTube to market your online business:

Create your YouTube channel for your business
Learn about your audience and talk directly to them
Optimize your videos to get views
Upload and schedule your videos
Optimize your channel to attract followers
YouTube advertising
Influencer marketing on YouTube
Analyze data and adapt as needed

Hootsuite

YouTube statistics all small business owners should know

YouTube has 1.7 billion unique monthly visitors
In the U.S. 62% of users access YouTube daily
Visitors spend an average of 19 minutes a day on YouTube
YouTube is the world’s second most visited website after Google (it also happens to be the third most popular search term on Google)
92% of internet users watch some kind of video content online each week
YouTube ads have the potential to reach 2.56 billion users

Hootsuite

Podcast

How to use Podcasting to market your online business:

Position yourself as an expert to build trust in your brand (business)
Discuss current topics, create real relationships and build a community
Interview guests that help your customers and help you grow your brand
Use sponsorships to earn money through your podcast
Become a guest on another podcast to reach more listeners
Use commercial and episode-specific codes/discounts
Make sure to have clear calls to actions!

The Podcast Host

Podcast statistics all small business owners should know

In 2022 62% of the population 12+ has listened to a podcast and roughly 79% are familiar with the platform.
Over one-third (104 million) of Americans listen to podcasts regularly
43% of listeners ages 35-54 are monthly podcast listeners (this is the most popular age group for podcast consumption)
On average, podcast listeners tune into eight different shows per week
80% of listeners listen to all or most of every podcast episode they start
Podcast listeners subscribe to an average of six shows
Over 50% of podcasts are between 20 and 60 minutes. Less than 10% of episodes are shorter than ten minutes and around 17% are longer than 60 minutes.
60% of podcast listeners have bought something from a podcast ad
69% of respondents say podcast ads increase their awareness of products, brands and services
81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards and even digital as on social media.
Ad revenue from podcasting is projected to exceed $2 billion by 2023
Forecasts project total podcast listeners will exceed 160 million by 2023

Buzzsprout

I’m going to talk about one more strategy but I don’t want this to be a stand alone. This is the crux of it all! This is what all of that content you are creating is going to lead to

And this strategy is….

Email Marketing!

How to use email to market your online business:

Build relationships: Build connections through personalized engagement.
Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
Promote your content: Use email to share relevant blog content or useful assets with your prospects.
Generate leads: Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable (a freebie)
Market your products: Promote your products and services.
Nurture leads: Delight your customers with content that can help them succeed in their goals.

Hubspot

Email Marketing statistics all small business owners should know

There are 4 billion daily email users
Subscriber segmentation is the most effective email marketing campaign strategy.
33% of marketers send weekly emails and 26% send emails multiple times per month
77% of marketers have seen an increase in email engagement over the last 12 months.
Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)
64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient’s interests. (HubSpot Blog Research, 2021)
59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022)

Hubs pot