and I’m super passionate about website design and making YOUR business stand out!
My goal is to help women launch an aligned website for their business because I know how much value it will bring!
With a beautiful website that's designed to convert you will attract more clients and in turn bring in more reveneu. This will allow you to live life on your terms!
Have you been day dreaming about launching your online usiness?
Or maybe you’re just craving to make a change in your lifestyle. You don’t want to be working a 9-5 job that doesn’t make you feel like you’re making a difference. That doesn’t align with your lifestyle and doesn’t give you purpose?
I was in that same place, both of those places actually…
I was in an unfulfilling corporate job that honestly kind of took over my life. After work there wasn’t much time left to spend with the people I loved or to do the things that I wanted to on my time off. All because I was so busy working, that when I did get time off, I was exhausted!!
And then I discovered the world of Online Business
It took me maybe two years of having discovered the online business world to realize that “hey, I could do this too”
Deciding what business to start and what service to provide is one thing. But learning how to market your online business is a whole other thing!
I didn’t go to school for marketing, or business. But I have learned a lot over the years from successful online business owners through doing research, listening to podcasts, taking courses and investing in coaching.
Everyone is different and the ways I enjoy marketing may not be the way you would enjoy marketing. The beauty is, you get to choose how you want to market your online business. And decide which platforms you want to use.
Let’s look at 5 different ways you can market your online business
I’ll be sharing how to market your business on the following platforms. Along with the statistics all small business owners should know about each of them.
Facebook
Instagram
Blog
YouTube
Podcast
I’ll be sharing one more bonus platform on top of these which is Email Marketing! I’m keeping this separate than these 5 strategies because I believe all of those platforms should lead to growing your email list.
Facebook
How to use Facebook to market your online business:
I’m going to talk about one more strategy but I don’t want this to be a stand alone. This is the crux of it all! This is what all of that content you are creating is going to lead to
And this strategy is….
Email Marketing!
How to use email to market your online business:
Build relationships: Build connections through personalized engagement.
Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
Promote your content: Use email to share relevant blog content or useful assets with your prospects.
Generate leads: Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable (a freebie)
Market your products: Promote your products and services.
Nurture leads: Delight your customers with content that can help them succeed in their goals.
Email Marketing statistics all small business owners should know
There are 4 billion daily email users
Subscriber segmentation is the most effective email marketing campaign strategy.
33% of marketers send weekly emails and 26% send emails multiple times per month
77% of marketers have seen an increase in email engagement over the last 12 months.
Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)
64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient’s interests. (HubSpot Blog Research, 2021)
59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022)
