You have finally decided to take the leap and go all in on your business…
What do you need to look professional and stand out as an authority in your niche?
If you want to chat about how I can support your business - book a free consultation!
and I’m super passionate about website design and making YOUR business stand out!
My goal is to help women launch an aligned website for their business because I know how much value it will bring!
With a beautiful website that's designed to convert you will attract more clients and in turn bring in more reveneu. This will allow you to live life on your terms!
We need to capture the visitors’ attention immediately to keep them on your website so we can guide them through your client journey. This is going to help increase your conversion rates because you’re basically holding their hand and leading them to take action.
The very first thing you need to focus on when building a website homepage for hairstylists is the above the fold section.
What the heck is above the fold?
This is the very top of the website homepage for hairstylists. This is what the website visitor see’s before they start to scroll down the page.
For every website homepage for hairstylists it’s important that your potential client connects with you. Having an image of you looking directly at the camera is a great way to connect with your visitors!
And make sure your images are high quality! Nothing ruins a beautiful website like low quality, blurry images!
I know iphones are quite evolved but that’s not what we’re looking for here. You need images taken by an actual professional camera.
IPhone images can look great on mobile but when they are stretched on a desktop, they tend to blur out!
Answer these three questions and put them together into a cute and clever tagline.
When you put this together into a tagline it shouldn’t be more than 2-3 sentences!
Here’s an example:
I specialize in installing high quality hair extensions. After I work my magic your fine hair will transform into your dream mermaid locks!
If I break this down, it looks like this:
I can’t express how important it is to stand out on your website homepage for hairstylists.
There is a lot of competition but there are also endless clients. You just need to set yourself apart and this tagline is going to help you do that!
If your visitor can’t find your location right away they are sure to wander to another site. Have your location right under your tagline!
CTA is a Call To Action! We want to take every opportunity to have our visitors move along our client journey. If you want them to book an appointment, then have a button right under your location that says “Book an Appointment”.
This is all above the fold, but there more to a website homepage for hairstyilsts.
The homepage is basically an introduction to all other pages on your website!
Not all independent stylists sell products but either way you do have products you use in the salon.
Talk about these products! Why do you use them, how do they help your clients achieve their perfect hair, etc.
Hairstyling is a visual service! Provide pictures of work you have done. Again, remember to use high quality images.
You don’t have to have all of your prices listed on your homepage. But you should have a link that takes them to your price guide.
We don’t ever want to leave our website visitors searching for what to do next. Or where to find information. We want to answer all of their questions on our website and provide CTA’s throughout to guide them.
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